The catalog
Creative directors
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6 lessons · about 2 h
When a Stakeholder Says ‘I Just Prefer This One’
For Creative directors, art directors, design leads and brand leaders
You'll turn preference into a discussion grounded in the brief, the audience and the evidence, and know when to hold the line and how to say it.
$47.00 -
6 lessons · about 2 h
Writing a Brief That Joins Insight, Point of View and Delivery
For Creative directors, art directors, design leads and brand leaders
You'll write one-page briefs that connect a real audience insight, a distinct point of view and the actual delivery constraints.
$47.00